Your tap is prime real estate
At a crowded bar, customers aren’t studying a beer menu. They’re scanning the taps. If your tap decal isn’t standing out, it’s blending in – and blending in means missing out on sales.
Think about it
- The bar is where beer sales happen. 70% of orders are made on impulse
- Beer accounts for 42.9% of all pub and bar drink sales, meaning even a small increase in visibility can have a big impact
- A strong visual presence can increase sales by up to 30%
If your beer isn’t seen, it isn’t poured.
Don’t leave your tap sales to chance.
Your beer might be award-winning, the freshest drop on tap, or the perfect match for a customer’s taste – but if guests don’t notice it, guests won’t order it.
Bar staff won’t always push your product. Customers won’t always ask for it by name. That means your tap decal has to do the heavy lifting – grabbing attention, reinforcing your brand, and influencing that split-second decision.
- Most decisions at the bar aren’t logical – they’re instinctive. A strong brand presence taps into the power of impulse, making your beer the obvious choice
- Mental availability matters. If your branding is memorable, customers will recognise and recall your beer even before they reach the bar
- The right design makes all the difference. Colours, contrast, and unique elements ensure your tap cuts through the clutter
Make an impact
bold, striking, and custom-made for your brand.
Stay consistent
ensure your brand looks the same in every venue, every time
Drive sales
the right branding turns curiosity into conversions.
The Playbook:
The science of first impressions
Decisions at the bar happen in an instant. Research shows that people make snap judgments about brands based on visual cues alone.
Before a customer even processes a name or a description, their brain has already formed an opinion based on what they see.
- 90% of a first impression is based on visual perception
- Customers decide within 1-2 seconds whether a tap decal is worth a second look
- The human brain is wired to notice contrast, bold colours, and unique shapes first
This means that a forgettable or poorly designed tap decal isn’t just ineffective,
- It’s actively costing you sales. Your branding needs to do more than just exist
- It needs to grab attention and hold it.
What makes a winning Tap Decal?
A great tap decal doesn’t just sit there. It demands attention, sparks interest, and leaves an impression. Here’s what makes the difference:
- Eye-catching design – Contrasting colours, bold typography, and unique shapes that break through the noise.
- Premium materials – Whether it’s sleek resin or specialty finishes, quality stands out.
- Strategic placement – Designed to be seen from across the bar, not just up close.
Your branding should match the personality of your beer – whether that’s premium, playful, rustic, or rebellious. We make that happen.
More visibility, more sales
Every tap decal we create is designed to win you more pours. Whether you’re launching a new beer, pushing a seasonal release, or reinforcing your brand presence across multiple venues, we help you own the bar.
We work with independent brewers, craft beer legends, and large-scale beverage producers who know that attention at the bar translates to real results.
Case Study: One of our clients saw a 27% increase in sales after upgrading to Sun Tap Decals
See our
winning
decals
Ready to take over the tap?
Your beer is already great. Let’s make sure it gets noticed, ordered, and remembered.
A killer beer deserves killer branding. And when you partner with Sun Tap Decals, you’re not just getting a sticker for your tap – you’re getting a sales tool designed to drive results.
We’ll handle it all – from design and production to distribution, so you can focus on the brewing.
Don’t leave your tap sales to chance. Get the branding that works as hard as your beer does.